Areas of Expertise
Content Creation — Short-form video, brand storytelling, trend-driven Reels & TikToks
Social Media Strategy — Campaign planning, content calendars, platform-specific best practices
Community Engagement — Real-time interactions, tone-sensitive responses, grassroots brand building
Influencer Marketing — Creator partnerships, gifting programs, UGC integration
Video & Audio Editing — Adobe Suite, CapCut, Canva, Meta tools, with a documentary-style storytelling lens
Cultural Awareness — Trendspotting, platform fluency, Philly-rooted, and culture-forward
Email
sofia.newberg@gmail.com
Phone
(267) 226 – 2742